Brazil's consumer packaging gets rid of the econom

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Brazil's consumer packaging got rid of the economic haze and the sales volume rose (II)

Brazil's consumer packaging developed rapidly from 1998 to 2002, with the sales volume rising by nearly 8%. By 2002, the total volume reached about 15billion units. Although the devaluation of the country's currency affected the packaging sales at the beginning of the review period, it made profits for consecutive years from 1999 to 2002, which increased the sales

packaging has always been an important industry in Brazil.

Brazil's GNP increased from 0.9% in 1998 to 1.3% in 2003. Consumer packaging production is the direct reason. During the review period, both the quantity and output value of this industry showed continuous growth. Brazilian consumers are becoming more and more smart, with increasingly fierce competition and smaller profit margins, forcing enterprises to accelerate the development of new products and explore new production fields with targeted products

packaging production is more localized

between 1998 and 2002, the Brazilian currency continued to depreciate by about 70% against the U.S. dollar, highlighting Brazil's low manufacturing level and material costs, making local packaging products more competitive in the global market, and stimulating the export of packaging materials and packaging products

the changing consumption habits aroused new attention to packaging

during the survey period, the increase of single households in Brazil and the growth of young consumer base affected by the relative lag of lithium battery capacity expansion affected the packaging industry and promoted the growth of single product packaging consumption. Convenience has become an increasingly important decision-making factor in the shopping process of consumers in recent years. This trend is extremely beneficial to hard plastic and flexible packaging

favorable operating conditions attract international enterprises

during the review period, the test of building curtain walls of Alcoa, cisper and crowncork as/nzs 4284:1995 increased the output and export of enterprises by more than 30% at the same time. Other international companies, such as injepet, Dixie and ball, have established joint ventures by annexing and merging Brazilian companies since 1998. Beverage packaging in Brazil is like a moving sand dune

during the review period, the beverage market in Brazil has undergone earth shaking changes, reflecting profound changes in consumption habits. Driven by competition and consumers' pursuit of novel counterpart products, the number of products doubled from 1998 to 2002, and the average time for such new products to be put on the market decreased sharply from 16 months to less than 9 months in the same period

pet plastic bottles continue to make progress in soft drinks

pet plastic bottles continue to have a considerable impact on soft drinks, because more and more overcurrent multiple protection devices are used in new products, which are separated from glass bottles and metal beverage cans for carbonated drinks and fruit/vegetable juice. As a result, the sales volume of soft drinking PET plastic bottles outside the trade in 2002 reached 750million units, equivalent to 55% of the growth in the review period, which is one of the packages with the highest actual unit volume among all packages

flexible plastics have a variety of uses

soft plastic manufacturers continue to improve their technology, focusing on improving the protective strength, so that the application scope of this package in the review period is expanding day by day. In 2002, the output of flexible plastics still ranked first in the Brazilian packaging industry due to the use of the vast majority of secondary packaging. More and more consumers not only rely on the diagram, but also look at the product itself before shopping. Therefore, the transparency of soft plastic packaging makes it more persuasive in packaging food

local production promotes metal packaging

during the review period, although Brazil has an increasing demand for lighter and environmentally friendly packaging, the sales volume of metal packaging still increased by 13% over the same period. The reason for the increase in sales is that more and more price conscious consumers choose metal canned food with longer storage life and cheaper price, and the unprecedented popularity of metal beverage cans for carbonated drinks and beer. During the survey period, the use of metal tins also increased, especially in packaged food

small bags still need to find a foothold

different from many other major consumer packaging markets in the world, small bags have not successfully entered the Brazilian market. For consumers and manufacturers, although aluminum/plastic and plastic bags have obvious advantages of convenience, their development is still expensive. Despite Brazil's urgent need for new and innovative packaging, the economy remains largely unstable and will hinder the wider use of small bags for the foreseeable future. During the review period, as for other hot drinks that can only use small bags, the sales volume of aluminum/plastic bags reached 180million in 2002

sales surge is imminent

it is expected that Brazilian consumer packaging sales will increase by 16% between 2002 and 2007. During the forecast period, the quality and quantity of Brazil's packaging industry will develop. This is attributed to the comprehensive development of Brazil's production base. Among the two main factors that promote it, the most important one is the internal need for innovation and the more frequent upgrading of products, of which packaging accounts for the majority. Secondly, the recent depreciation of the Brazilian dollar against the US dollar and the euro has made the cost advantage of Brazilian products more obvious in the world market

metals continue to attract local resources

in Brazil, as consumers are generally aware of the fragility of the domestic economy and manufacturers are also seeking low-cost and environmentally friendly packaging, the total sales volume of metal cans of food and beverages continues to grow. Therefore, the strength of the Brazilian metal industry will continue to support the production of metal packaging. Through the paid collection system, Brazil will continue to maintain one of the highest recovery rates in the world

glass packaging is also due to environmental considerations

in recent years, although the more portable and universal hard plastic packaging has been dominant, the pressure of rising raw material costs in the future is likely to force more and more manufacturers to rely on glass packaging to reduce costs. The continuous improvement of waste packaging regeneration and treatment methods has promoted the use of recycled glass in packaging production. Therefore, the cost of glass packaging production is always low compared with the establishment of a new plastic packaging factory. However, putting aside the cost reduction, the future of glass packaging will largely limit consumers' choices. (2)

source: China Packaging News


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