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Xeikon's experience in digital printing and its prospects

what I want to share with you today is Xeikon's experience in digital printing and our outlook for digital printing. I don't want to publicize our Xeikon company too much in today's speech, but in order to make everyone understand that our view on digital printing is a true and reliable view based on years of rich experience, I'd like to briefly introduce the development process of Xeikon

in fact, we have more than 10 years of rich working experience in digital printing. We began to develop the color digital printer in 1989 and showed our first color digital printer on lpex in 1993. At the 1997 imprenta exhibition, we launched the world's first and only 82 format color digital printing machine in the world market so far. In 1999, we acquired French Nippon company and entered the field of black-and-white digital printing. In 2000, we bought the digital printing system Department of AGFA. Last year, we also signed an OEM agent desk with man ro old nd company to promote xelkon's products with our own brand, just like now man ro old m and other OEM companies

so far, we have sold more than 2200 xekon color digital printers and more than 4000 black-and-white digital printers worldwide. Through this figure, we can say that xelkon is the leader of professional and high productivity digital printing in the world today

xekon color digital printing machine adopts electronic imaging technology and dry toner. There are both web and sheet fed printing machines. The printing speed of our color digital printer is much faster than that of other similar products. Using our web printing machine, the printing length is unlimited. If you need it, you can even print an unlimited length of the whole banner. Our black song digital printer adopts magnetic imaging technology, and the printing speed is the fastest among the black-and-white digital printers using dry toner in the world today

here I want to explain that when Xeikon company talks about digital printing, we mean a professional and efficient digital printing machine designed to meet the needs of large volume and high-quality digital printing. It does not refer to those small photocopier printers that are used once in a while. Our printing machine is most suitable for customers with very high monthly printing volume

our headquarters is located in mohssel, Belgium, next to the famous diamond city of Antwerp. We have branches and offices in the United States, Britain, France, Germany, Japan, South America, Hong Kong and Malaysia. In addition, we have a strong VAD direct agent sales all over the world. Unlike OEM agents, our VAD agents sell our machines under the brand of Xeikon

the above is my brief introduction to Xeikon company. As I said earlier, I have shortened this part as much as possible. But in order to enrich the content of my speech, I have to introduce the general situation of digital printing

first of all, I want to talk about the value of digital printing. Some projections indicate that the amount of digital on-demand printing in 2003 will increase from $20billion in 2000 to $30billion. However, there are several reasons that make it difficult for us to believe the accuracy of these figures. First, these figures do not separate the products printed by digital printers using high production efficiency vehicles such as Xeikon from those printed by small office supplies printers. Second, this speculation is based on the supply of printing machines rather than on the demand for printing

however, mark W. Fleming, a digital printing consultant in the United States, recently started a survey to speculate on the prospects of printing demand. After a full survey of many entities in more than 90 industries that purchase and use printing products, he found that digital publications and business printing increased from $7billion in 1997 to $11.4 billion in 2000, with an increase rate of 63%

and it is worth mentioning that these data do not include desktop printers, small office printers, large-scale color painting and bill printing

Fleming stressed that this result "is more conservative than the supplier's speculation, but it is closer to the real data". Whether these data are conservative or not, the fact that they have increased by 63% in just three years is very encouraging, especially when customers have completely lost their way during this period, I am very excited to achieve such a high growth rate

in public, I don't think digital printing has benefited from exaggerated and unrealistic publicity by some businesses and groups. On the contrary, it has made printers lose their way. I don't want to go further on this point, but some digital printer suppliers describe the future of those printers who have no intention of purchasing digital printers in the short term as terrible as the Doomsday in revelation, as if they are about to be crushed by the rolling train of the digital age. Such intimidating propaganda can only have a negative effect

fortunately, we seem to have crossed this period of exaggerated publicity of digital printing. We are entering a scuffle period of digital printing machine suppliers. Although this will also cause some market chaos, at least people pay due attention to digital printing

there is no doubt that industry must go digital, and the% growth rate shows that this has begun. It is predicted that digital printing will account for 12% of the market share in publishing and commercial printing in 2000. By 20o5, digital printing will grow at an annual growth rate of 12%, which will be three times the growth rate of 4% of offset printing machines

I think whether printers understand the position of the printing industry in the new technology environment is the decisive factor to decide whether they are willing to invest in digital printing

as we all know, in the environment of new technology, all technologies are connected and interconnected. What connects these new technologies is "digital technology"

if the traditional printing industry wants to integrate with this new technological revolution, the use of professional and efficient digital printing machines has become the only way

digital printing will undoubtedly become the most effective weapon of all printing machines if the brush industry wants to increase non printing revenue

let me explain why. The press conference hall of the 2000 drupa exhibition has completely adopted digital technology. The whole process is completely digitalized or basically digitalized, because outside the press conference, we also need to send the printed materials to customers in the traditional way

this is a key problem facing the printing industry. Before explaining how we can solve this problem, I want to talk about a major event that completely changed the whole face of the media last year, that is, the merger of the United States and Time Warner

in the analysis article of the economist, the British inquiry experimental data weekly, which caused a strong sensation in the printing industry, it was pointed out that the United States and Time Warner signed this merger agreement under the background of the future human demand for media is the integration of entertainment and information. The article then writes that in the past 20 years, the media industry has shifted from "broadcasting" to "narrow broadcasting". It turns out that all units are used to making only one product, film, newspaper or TV broadcast, and then inculcating these things to as many consumers as possible

however, cable TV, which uses digital technology, has dispersed the audience who originally concentrated on a few channels, thus changing the whole face of the media. Cable meets the audience in a way different from traditional broadcasting. It no longer pursues programs suitable for men, women, young and old, but grabs people's different interests and opens various special channels for audiences with different tastes

I suggest that if we change this paragraph slightly, change "unit" to "printing machine" and "wired" to "digital printing machine", then we will get a very accurate description of the development of our printing industry. If these statements are interchangeable, then we have come to a very beautiful and convincing conclusion that it is completely correct to take the digital road. Other media industries have correctly chosen this path, and we must do the same

we often talk about the development trend of the printing industry, which is moving towards short edition and variable data printing, and the conversion speed between printing tasks is getting faster and faster. In fact, this is the same as the so-called development and transformation from "broadcasting" to "narrow broadcasting" in the television industry. In our printing industry, I call this development direction "narrow media" communication. This change is no longer like traditional printing. Printed matter needs to be favored by the public. It is attracting people into this field in a personalized way

it is under the premise of this demand that digital printing has stepped on the stage of history. However, after accepting the view that the printing press must be digitized, a giant still has to make important choices in two different digital output methods

one is the direct plate making method using "direct" technology, which refers to the direct production of plates required by traditional offset printing machines or CTP machines from data

another way, which I call "real digital printing", refers to the direct output of data to the printing press, which no longer requires intermediaries such as printing plates

using both methods can make printing faster and more economical, and both of them have a place in today's printing market. For a long time, because people's demand for multiple copies of the same document will continue, this will still be the mainstream of the printing market

but how big will this mainstream market be? Z is just like "narrow media" becoming narrower and narrower. This big market is also being separated step by step. Let's take a look at the world from the past broadcast to today's page. From the past popularization to today's delivery of information through specialized and personalized ways, earth shaking changes have taken place in the world, and our printing industry is also taking the road they just walked

taking this innovative road is the key to promoting the development of digital printing. Accurately mastering and meeting the needs of target customers can control the output as a whole, which is difficult to operate, so as to greatly improve the value of printing products. This characteristic of providing customers with the information they need accurately is also the characteristic of web and page, and only digital printing can convert these digital information into people's favorite printed matter

the latest survey data of cap venture printing research company in the United States also highlights this point. Cap pointed out that the growth of network and digital technology is the driving force of digital printing. Cap also predicted that the annual growth rate of on-demand printing retail sales in the United States will be 18%, which will increase from $21billion in 2000 to $48billion in 2005. Cap also pointed out that the overall growth rate of the U.S. printing market during the same period was only 4%. Most of the growth income of digital printing comes from the shrinking market share of traditional printing machines

The findings of cap in Europe are basically the same. C are all in the category of exhaustion. AP predicts that the annual growth rate of on-demand printing retail sales in Europe will be 22%, and the retail sales will increase from 8.61 billion euros in 1998 to 2.38 billion euros in 2004. print

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