The latest trend of the hottest special printing

2022-09-21
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The latest trend of special printing

preface in the past, people always thought that special printing was not only different from general printing, but also a printing process for special purposes. In fact, it was not so. Recently, although special printing is not so eye-catching, its application in magazines, pop, posters, DM advertising and other fields is gradually increasing. In terms of magazines, for special printing, such as specially processed covers and advertising pages, or to improve the effect of appendices, the use of customers has increased. In special printing, scratch printing, which is used frequently, is popularized as a new technology. Compared with the previous period, thermal printing and stereoscopic printing can reproduce bright pure colors, and truly realize the image of cost reduction and efficiency increase. If applied in purposeful planning, the effect commensurate with value-added printing can be obtained. Moreover, it is also used in the scope of offset printing. In the future, in the market environment of creating orders, it should be more effective for users to advise customers as a means to obtain results when purchasing equipment. Special printing has evolved into value-added printing. As mentioned earlier, special printing has been applied in all aspects and achieved immeasurable economic benefits, so it has attracted more and more attention from customers. Special printing is not available in ordinary printed matter. It injects the elements that have an impact on people's five senses into the printed matter, so that it can enhance the performance effect and better play its unexpected function as a printed matter. In other words, it is a means to increase the additional value of printed matter. Therefore, great Japan printing company changed the original name of special printing to "value-added printing". It can be interpreted as a printing method that can obtain more than two functions by using the same amount of materials and the same printing process in the same time. Special printing, which affects the sales of magazines. At present, the active field of using special printing to give effect is magazines, especially magazines for young people and women. On the cover, advertising pages, appendices, etc., there are more cases of special printing in form or special processing. In the environment of diversified consumer needs, if we can't carry out advertising for readers, we won't get satisfactory results, and the position of magazines in the market is to improve their reputation with distinctive advertising media. From advertising users to advertising pages, in order to highlight the effect, the call for adding physical samples is rising. However, such 2. The alloy of recycled plastics is now mainly introduced by the editor. 1. The factorization of the performance and accuracy of the electronic universal experimental machine will cause obstacles to the logistics of the magazine. For this reason, if you want to use special printing or special processing in the advertising pages and other parts of the magazine, you will encounter various constraints, and finally cannot meet the objective needs. From another point of view, we always want to try to increase the number of copies of magazines that have been in a low tide for a long time. In order to respond to the changes in the advertising environment, the issuing units rely on the relaxation of the system, and want to increase the sales of depressed magazines by taking a series of measures, such as changing the standard form of magazines or giving special processing. The fundamental reason for imposing special printing or special processing on magazines for young people and women is the above background. In fact, the marketing and advertising effects of magazines that incorporate the above planning are significantly different. If the cover of the popular "luminous design" and "folding processing" is applied with metal gloss foil such as hologram on the name part of the magazine, or the entire cover is applied with evaporated film, such magazines will inevitably attract attention when they are placed on the bookshelves of bookstores or retail stores. There are also cases of folding the cover of a magazine into a single fold or folding it inward twice, and the number of advertisements on its opposite side has also increased. For advertisers, they can get more eye-catching advertisements. For publishing units, it is not convenient to kill two birds with one stone because of the increase of advertising pages on the cover. As special advertisements of magazines, there are more requirements for adding physical objects, because it will bring unexpected effects. Due to the relaxation of the system, if conditions permit, some places have agreed to add physical samples of liquid cosmetics. One of the ways to make advertising pages more eye-catching is the recently popular post itad. You can use strippable advertisements as commodity coupons, and print maps or numbers, URLs, etc. to improve people's attention. In addition, gold and silver threads with metallic luster are spread on the raised prints to make them shiny. Advertisements with very eye-catching images are very popular in the cosmetics advertising industry. Some magazines think that the contents of the appendix determine the market, and they adopt the novel commodities made of CD-ROM or special printing to impose on the appendix, which is increasing. Note 1: the printing method mentioned in the table is the means required for printing the finished product. The part of [] is equivalent to special printing or special processing. For example, heat sensitive printing is to use heat sensitive ink to print, the part is printed by printing or printing, and the other part is printed by offset printing. Note 2: the set standards of labor price, time, difficulty, etc. in the table are estimates and are for reference only. The standards will also change according to product specifications, required quantities, etc. a) Labor price - compared with the general printing labor price, a=more than 3 times, b= about 3 times, c=less than 2 times or equal. b) Time? Compared with the production time of ordinary printing, a=more than 2 times, b= about 2 times, c=less than 1.5 times or equal. c) Difficulty - compared with printing ordinary printed matter, a= requires a considerable level of technology, b= requires a little skill, and c= equal. Note 3: this table is very precious and should be properly preserved. Therefore, we can understand the general idea of special printing. Table I list of special printing

name of special printing

effect and characteristics

printing method (Note 1)

substrate

labor price (Note 2)

time (Note 2)

difficulty (Note 2)

liquid crystal printing

color change when heated

offset or gravure printing + [printing]

coated paper

b

C

C

heat sensitive printing

thermochromic (dye type)

offset printing + [printing or gravure printing]

coated paper

C

C

C

sublimation transfer

dyeing on cloth with an iron

[offset or gravure]

offset paper

C

C

C

heat color rendering printing

heat color rendering

offset printing + [printing]or water-based gravure]

coated paper

b

C

C

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