The latest trend of beverage packaging in the hott

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The latest popular trend of beverage packaging in the world

while the global beverage productivity seeks to reduce packaging costs and improve packaging quality, they all make trade-offs among inherent considerations, hoping to find an appropriate balance, and the crystalline fruits show that there are huge differences in different regions of the world. However, the global packaging of inflatable soft drinks, beer, bottled water, fruit juice, new era drinks and dairy products still has many similarities. Generally speaking, beverage manufacturers in mature markets such as North America and Western Europe pay more attention to highlighting commodities with packaging, convenience and improving environmental benefits; However, for beverage manufacturers in developing cities such as Latin America, Eastern Europe and Asia, it is their main concern to try to save packaging functions and reduce material costs

environmental issues

in the selection of packaging materials, it is important to reduce the cost of materials, but environmental issues have also become a factor that must be considered in the research and development of biomedical materials. There must be clear utilization goals. Western European countries have legislated that the beverage industry in the region should use the principle of "saving, reusing and recycling" to solve the packaging problem, making them a global pioneer. The recycling of beverage bottles is in line with the principle of environmental protection, so European countries are increasingly accepting this practice, which is widely popular in other parts of the world based on cost-effectiveness. One of the best examples of saving packaging materials in the beverage industry is the introduction of bags. At present, bagged milk has been widely accepted in Canada. This kind of packaging is suitable for one-time drinking and multiple drinking. Under the school plan implemented in Canada, mini bagged milk has accounted for 60% of the market, and a gallon of bagged milk has also accounted for 55% of the retail volume of milk. It is expected that bagged beverages will continue to expand in the world, and bagged fruit juice and bagged water will also appear in the market one after another. The success of recycling aluminum cans in mature markets has made them a material that conforms to the principles of environmental protection. However, in the market where recycling is still in its infancy, steel is also regarded as a material with environmental benefits. Most of the steel waste can be used to fill the land, or can be discarded on the roadside to decompose by itself. It takes only 3 years, which is much faster than that of aluminum waste in 10 years

product image

in the highly competitive market, drinks must play a unique attraction on the shelves to win customers. Therefore, manufacturers have increasingly paid attention to the image of goods, so that products can stand out and dominate the market. Some designers with extraordinary creativity are beginning to think about the appearance of goods. Therefore, pet, which makes the packaging outline changeable, is blessed by nature. Through the use of shrink stickers, the contour quality of PET materials can be further improved and more distinctive. At present, the industry is committed to developing streamlined metal can packaging, so as to help improve the appearance of beverage products, and of course, the more ideal is to expand its market share. As for the traditional straight metal cans, in fact, they can also benefit from the shrink label technology, because this technology can not only shorten the production process, but also facilitate manufacturers to change the packaging image according to the season or publicity plan at any time

improving the function of packaging can also make goods more prominent on the shelf. A gradually accepted trend is that the drinking ports of drink bottles and cans are wider, making drinks consumed faster and easier. Beer, soft drinks, fruit juices and organ newspaper era drinks have all adopted wide mouth packaging in succession

in addition, convenient packaging can also improve the image of products. Once drinking bottled water uses a push-pull bottle cap to attract energetic young consumers; The juice packaged on the roof reflects the progress of spiral bottle cap packaging; There are other accessories designed to improve the re sealing function

production line speed and automation

in addition to the above common goals, one ball beverage manufacturers are working hard to improve the speed of production lines and strengthen self-supporting. Not only are some mature markets actively developing packaging technology to test the limits of production speed and automation; Even some developing markets are also keen to improve the speed of packaging production lines

recently, China has just installed a filling production line that can produce 2000 cans per minute, which represents the improvement of automation and a higher level of technology


the environmental laws of European countries are very different, which makes western European beverage producers with interconnected borders face challenges. Pet and glass bottles that can be recycled for many times are very popular in Western European countries that pay attention to environmental protection; Parts of Eastern Europe also use such packaging on the grounds of cost saving. However, the former Soviet Union failed to adopt recycled products due to poor internal construction. An interesting trend has recently taken shape in the UK, that is, breweries use gadgets on packaging. This gadget (next page) (Continued) originated in 1991 and is expected to be popularized worldwide. Brewers deliberately attach a small device that will release gas to the beer can. When the beer is opened and poured into the glass, a layer of foam will appear on the glass for nearly 10 years. At present, the development level of flame retardant technology of all beer in the UK is not only at the forefront of the industry in China, but also has accounted for 13% of the take away malt liquor (containing more alcohol than ordinary beer) market in the UK

North America

beverage manufacturers in North America also take into account the impact of product packaging on the environment. Although they are not confined to the relevant laws, they hope that their products will be accepted by consumers who pay attention to environmental protection. In addition, manufacturers also regard convenience as an important factor in packaging, even if it makes the cost rise. Packaging has also begun to increase its market share, and the size of its packaging is constantly changing, partly due to the success of United stores and mega malls

Latin America

Mexico is accelerating the improvement of the packaging of consumer goods in recent years in order to meet the requirements of the North American Free Trade Agreement and hope that its goods can enter the international market. However, since the sharp depreciation of the Mexican currency in January 1994, resulting in the relative increase in equipment costs, the huge growth potential in packaging has gradually slowed down. On the other hand, Latin American consumers' purchasing power has increased, prompting manufacturers to abandon recyclable glass bottles and switch to disposable containers. Among them, the use of PET bottles for one-time use is increasing, in part because Latin American manufacturers usually choose their own production processes, and PET blow molding is very cost-effective. Including specialized global training and technology centers, with the reduction of the use of non recycled windows, iron cans and aluminum cans have also increased their market share respectively

among Latin American countries, Argentina's beverage market has the fastest growth. It has increased by 116% since 1990 and 1994. It is expected that the growth will continue to be strong in the future. In addition, Peru, Brazil and Chile will also maintain high growth rates in the beverage market, which is expected to grow by 49% or more between 1995 and 2000


Japan is a typical mature beverage market. Beverage manufacturers in this country pay attention to the impact of packaging materials on the environment and the image of packaging design. Due to the high cost of labor and materials, Japan is paying great attention to ways to improve the automation of production lines and reduce resource costs

however, most markets in Asia are still in the development stage. Many manufacturers are eyeing the Chinese market with a population of 1.2 billion. China Trade Review estimates that 80% of China's beverage market is monopolized by local beverage manufacturers, and Chinese consumers buy only 13 drinks on average every year. In China's beverage market, glass bottle packaging is still in power, and pet and aluminum cans are also increasingly common

source: Chinese and foreign food

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