The latest trend of the hottest global publishing

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The latest trend of the global publishing industry: welcome to the digital era

October 12 is the last professional audience day of the 59th Frankfurt Book Fair, which lasts for five days. For more than 7400 exhibitors in 108 countries and regions around the world, as well as book professionals from all over the world, their main tasks have been completed. In the first three days, according to the negotiation time agreed a few months or even a year ago, Publishers, copyright agents and publishers from all over the world have basically outlined the blueprint of the world publishing industry this year with extremely fast operation speed and direct communication against time

electronic publications account for 30% of the booths

compared with previous years, this year's Frankfurt Book Fair has made further progress in Statistics: the number of professional visitors to the book fair has increased by nearly 3%, and exhibitors have also increased slightly, setting a new record. But more importantly, after years of ups and downs, electronic publications and related publications that replace traditional books accounted for a significant share in the history of this book fair. 30% of the booth was occupied by electronic publications, which are regarded by major publishing groups around the world as an important driving force for the profit growth of the publishing industry in the future. As boss, chairman of Frankfurt Book Fair, pointed out in his opening speech, publishers and bookstores are no longer afraid of electronic publications. After a period of observation, they found that electronic publications can improve the turnover of publishers and even stimulate the sales of traditional books. He believes that the books mentioned today are not completely traditional book forms, but the same theme and content are carried by many different carriers, which fundamentally corrects our long-standing concept of books. Who says that books must be what we think they are

printing will last longer

as early as 1993 at the Frankfurt Book Fair, electronic publications made their debut and caused a great sensation at that time. People began to talk about the death of traditional books. However, up to now, traditional books have not died, and the number and variety of new books published worldwide every year are still growing. On the contrary, the prospect of electronic publications is not as good as predicted. Reading habits, the richness of content and digital copyright problems are all bothering electronic publications

on October 9, a woman read a book about Catalan culture in the guest of honor cultural exhibition hall of the International Book Fair in Frankfurt, Germany. The 59th Frankfurt International Book Fair will be held from October 10 to 14. Frankfurt International Book Fair is a world-famous copyright book fair. When necessary, the stretching profile center should be controlled and supported by someone to ensure that the stretching scale between the head, middle and tail sections meets the needs of aluminum alloy profiles. It attracts hundreds of thousands of people from all over the world to visit every year

in a survey before the start of this year's Frankfurt Book Fair on October 10, more than 90% of exhibitors said that they believed that in the next 50 years at least, the form of traditional books would be retained, and the book market would continue to flourish, while electronic publications, considered as a useful supplement to traditional book forms, would continue to develop. In fact, since the 1990s, publishing institutions that insist on improving the quality of the content carried by books have still stood, while those who are eager to jump into the digital age are struggling. History has proved that printing will last longer

feel the changes in the form of books

with the gradual maturity of Internet applications and the popularity of various consumer electronic products, reading in the digital age has once again been pushed to the front stage. Digital publishing is no longer simply loading traditional books into CDs and reading them on computers. Instead, it has become a parallel product of traditional reading. You can read them on computers, iPods, PDAs, special readers, on computers, or on glasses. Even if you are too lazy to use your eyes, you can let audio books be read to you. After more than 10 years of hard work, electronic publications have chosen the development of harvest. They have been everywhere in life and have initially formed a useful supplement to traditional reading

the display accuracy is 0.01Mpa. In order to prove the influence of the digital age on reading, this Frankfurt Book Fair has applied many new digital technologies: for example, the exhibitor map by industry and topic can be downloaded wirelessly in hall 3 and Hall 4, PDA and other mobile devices. I personally tried to search the exhibitor directory and special activity arrangement with the downloaded program, This is much more convenient than holding a large book exhibition guide before. In terms of fast reading and browsing, the digital method has great advantages. As boss, the chairman of the book fair, said, since digital reading has been everywhere, we should recognize that we are in the era of electronic publishing and actively meet its challenges

the 13th century scrolls from Catalonia, the guest of honor of this book fair, are amazing for the mellowness of Catalan civilization, while Sony's newly developed e-reader that is completely consistent with the effect of written reading makes people see the real possibility of substitution of traditional reading. At this book fair, people can fully feel that the conventional spring tension and pressure experiment in the form of books has changed according to the technical requirements specified in the national standard of spring tension and pressure experiment machine, but one thing is that books that have not changed are always the carrier for human beings to transmit wisdom and knowledge. What kind of carrier is not important, the key is the content. From this point of view, I'm afraid books will soon need a new definition

rewrite the business connotation of the publishing industry

after talking with representatives of world-class institutions such as random house and Thompson learning publishing group, we found that the real business behavior of Frankfurt Book Fair is not a specific negotiation at the booth, but a relaxed gathering of global customers. In the era of globalization, the past event mode of Frankfurt Book Fair is changing: people no longer promote copyright trading on a case by case basis, but consolidate the past cooperation through the annual exhibition, look forward to and build a development blueprint for the new year. The way of attracting eyeballs that relied on famous writers in the past has fallen behind. Now the Frankfurt Book Fair is more like a content exhibition. The carrier is not necessarily books, and the form is not necessarily dazzling, but there is a deeper business pulse beating

on the second day of the book exhibition, the Nobel Prize for literature was awarded to Doris Lessing, a British female writer. Hoffmann und Campe, a German publishing house with the copyright of the author, timely adjusted the layout of its booth and put several of Lessing's novels in a prominent position. But when we asked the staff of the publishing house whether there were many new customers coming after the announcement of the award, the answer was that we had already called all our old customers and confirmed many new orders. As for new customers, we still need to consider carefully. For hoffmanundcampe, a traditional literary club with a history of nearly 230 years, everything has already been on track quietly, and other large publishing institutions are not like this

according to the statistics of the first three days of the book fair, the host method: lanciform exhibition company admitted that the exhibition capacity of the exhibition center has been close to the limit. The number of visits by more than 7400 exhibitors and more than 47000 professionals per day is enough to carry the profound connotation of the world's largest publishing exhibition. The number of visitors is not what an exhibition should strive to pursue, The story behind the exhibition is decisive. Behind the estimated total number of 300000 exhibitors, there are hundreds of millions of global readers and their never-ending reading enthusiasm

Copyright © 2011 JIN SHI